The non-surgical cosmetic industry has seen a stratospheric rise in demand for facial treatments that promote younger-healthier looking skin. While genetic factors do play a role to a certain extent in how the ageing process plays out, there is more and more reliance on non-surgical treatments, such as dermal fillers, to help patients alleviate the effects of time and stress on the skin. It is the younger age group – those aged 18 to 30 years – of the UK population who are behind the soaring demand for non-surgical treatments. This trend is largely due to ‘the selfie’ phenomenon, social media and the influence of celebrity figures. Available research suggests that the non-surgical market has overtaken the cosmetic surgical market. The value of the traditional cosmetic market sits at £273m while the market for non-surgical intervention treatments is expected to exceed £3bn.
Facial rejuvenation treatments at a skin clinic in London, offer a deeper layer of skin improvement that can be more effective than achieving anti-ageing goals with over-the-counter creams. When considering cosmetic treatments, the NHS stresses the importance of conducting in-depth research and choosing a skin clinic with great care. A patient should ensure that they take the time to consider all relevant factors, including the chosen procedure and products that will be used.
Qualities that contribute to young-looking skin
If genetic factors are only partially influential in ageing skin, what then are the other characteristics that determine a youthful appearance?
- Well-hydrated skin
Dry, cracked and flaking skin are one of the first visible signs of looking older. Youthful radiant skin has the ability to contain moisture. Natural moisture is one of the most important characteristics to be sacrificed as skin ages, producing symptoms such as a rough and papery texture.
Unlike when one is younger, when a plump face was undesirable, volume in the face is actually an advantage as people age. The decrease in oestrogen production that usually occurs in the 40s results in the face losing volume. Injectable interventions such as dermal fillers are a popular treatment method to prevent sunken-in appearance. The treatment is also beneficial for reducing wrinkles and other fine facial lines.
- Quality of texture
Youthful skin needs to be more than just blemish-free. Aesthetic value is also found when the skin is free of skin damage: scarring, enlarged pores, age spots, wrinkles.
- Taut neckline
The neck area is often forgotten and neglected as part of a comprehensive skincare routine. A sagging neckline can detract from one’s appearance, contributing to an older appearance. The firmness of the neckline remains a key characteristic in determining youth and should be given adequate care and attention.
Genetic predisposition, lifestyle habits, as well as environmental factors, all influence how one age. The important thing to remember is that all is not lost if hereditary influences are found lacking. Patients can opt for anti-wrinkle injections, hydro-facial treatments, lip and cheek fillers and skin tightening and skin lifting procedures. Schedule a consultation at The Cosmetic Skin Clinic to find out which treatments are most suitable to help turn back the effects of time.